Since 2006, Proteini.si has grown into one of the most recognizable names in the region, renowned for its high-quality sports nutrition and supplements at affordable prices. In late 2024, the group expanded its footprint by acquiring the Austrian brand ATOMBODY.

With 70 stores across Europe, from Hannover to Skopje, and a presence in over 7,500 points of sale, the Proteini.si Group is a major force in the industry, working closely with the community and athletes across disciplines to develop new products and promote healthy, active lifestyles.

In 2025, Proteini.si and ATOMBODY launched a new line of endurance products, developed based on direct input and feedback from endurance athletes. From Supercharged Gels and Energy Drinks to Recovery Shakes, Jelly bars and Oat Cakes, each product is designed to meet the demands of even the most ambitious cyclists.